Surviving the Whiteboard Interview by William Gant

Author:William Gant
Language: eng
Format: epub
ISBN: 9781484250075
Publisher: Apress

Unique Selling Proposition

With all the previous stuff in mind, you should also figure out your target company’s unique selling proposition (hereafter referred to as their USP). The unique selling proposition is essentially a sentence or two that describes what benefits a product or service offers that differentiate it from its competitors. The previous items we discussed should have given you enough information to figure this out.

This may sound like a marketing thing (and it absolutely is), but it’s also important for you to figure out before an interview if you can. This will allow you to tailor your responses in the interview to the values the company has, as expressed in their unique selling proposition.

You’ll probably notice I didn’t suggest at any point that you examine an organization’s mission statement to understand anything about them. That’s because mission statements are not a really good proof of anything, other than proving that the company wrote a mission statement. A cynical friend of mine tells me that he doesn’t trust what someone says their priorities are—he trusts what they spend money and time on as examples of what they prioritize. The unique selling proposition is the same principle applied to companies instead of individuals.

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